1	Today’s Agenda 12:00 – 12:40 Buffet Lunch Tools & Tactics 12:40 – 1:00 Creating the Blueprint for an eMarketing Plan Audience Participation 1:00 – 1:30 Q & A Prize Drawing
2	Top 10 eMarketing Tools & Tactics Sponsored by The Chamber of Southern Saratoga County Women in Business Committee March 9, 2007
3	Today’s Presenters: Melissa Ward NewWard Development, LLC Managing Partner http://www.newward.com/ Wendy Wilms Thomson Delmar Learning Senior eMarketing Manager www.delmarlearning.com
4	Audience Poll How many in Marketing roles? Who is already using eMarketing? We’ll be looking to you later on…
5	What is Effective eMarketing?
6	Right Tool for the Right Job Hand Tools & Power Tools Focus on: the tools you need for your business.
7	eMarketing Tools & Tactics HAND TOOLS (The Basics) Web Site Design/Redesign Landing Pages Website Tracking SEO Search Engine Optimization POWER TOOLS (Advanced) eMail Marketing Banner Advertising SEA Search Engine Advertising Online Surveys Social Marketing Webinars
8	eMarketing Tools & Tactics What is it? Why use it? How is it done?
9	Hand Tools The basics… low-cost/high-value tactics
10	What’s your visitor’s first impression? Your company’s “storefont” on the web Make it: Informative Intuitive Interactive
11	Web Site Design/Redesign Samples:
12	Web Site Design/Redesign Best Uses: Provide in-depth info. 24/7/365 Improve Customer Relationships eCommerce Increase Leads/Gain More Customers…(SEO)
13	2. Do you know where your visitors are going? What is web tracking? Why use it?
14	Web Tracking
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16	3. Are your visitors getting their needs met? What is a landing page? Why use it? Best uses
17	Landing Page Sample
18	Landing Page Sample
19	4. How do your visitors find you ? What is search engine optimization (SEO)? Why use it?
20	Search Engine Optimization Ranking based on specific & relevant keyword phrases “automotive” is not the same as “automotive training” Goal is to create: BEST RELEVANT KEYWORD PHRASE
21	Search Engine Optimization
22	Search Engine Optimization
23	Power Tools Advanced Tactics… and $$
24	5. Are you e-mailing strategically ? Why use it? Target specific customer groups Direct reader to specific information or products Build customer relationships Track effectiveness
25	eMail Marketing Samples
26	Building an Opt In List
27	6. Do your ads stand out ? What is a banner ad? Why use it?
28	Sample Banner Ads
29	7. Should you buy your web ranking? What is Search Engine Advertising? Why use it? How?
30	Search Engine Advertising
31	Search Engine Advertising
32	8. How do you inspire your customers? What is social marketing? Why use it? Examples
33	Blogs Samples Subject-Specific Positions you as the expert Brings users to your product or service
34	Forums
35	External Community Building “Lens” on Squidoo.com
36	Social Marketing/ Community Building: Blogs/Forums
37	9. What do your customers think ? What is it? How can you set one up? Why use them?
38	Online Survey Samples
39	Online Survey Samples
40	10. How do you get “face” to “face” with your customers? What are Webinars? How are they arranged? What’s in a webinar?
41	Webinar Sample
42	Webinars Best Practices: Promote Increase lead generation on web site Practice Train sales reps Show product demonstration Present new program Interact Invite content expert Collaborate with partners or vendors Record No Travel
43	Questions?
44	Your Turn! Building an eMarketing Blueprint Company : Fireside Jewelers Industry: Retail Need: increase sales Your mission: create e-marketing plan
45	eMarketing Tools & Tactics HAND TOOLS (The Basics) Web Site Design/Redesign Landing Pages Website Tracking SEO Search Engine Optimization POWER TOOLS (Advanced) eMail Marketing Banner Advertising SEA Search Engine Advertising Online Surveys Social Marketing Webinars
46	Right Tool for the Right Job Hand Tools & Power Tools Focus on the tools you need for your business.
47	What tools and tactics will you use to build your success ?