Become a Professional Certified Marketer in Digital Marketing with the American Marketing Association:
The AMA has recently launched an exciting new certification in digital marketing: The Professional Certified Marketer PCM®, Digital Marketing. The certification covers all the key areas needed to show your competence in the evolving and in-demand field of digital marketing. This 8-week prep course is designed to assist you in studying towards the PCM® exam and help you achieve a certification that is backed by the AMA, developed by marketing professionals, and respected by the industry.
The course covers all the main areas covered by the PCM®
About the Instructor:
Will Trevor MA | PGCE | Chartered Marketer | AMA PCM Digital Marketing
- Tues, Oct. 24 - Digital Marketing Metrics & Conversions
- Wed, Nov. 01 - Email Marketing
- Tues, Nov. 14 - User Interface & Experience
- Tues, Nov. 21 - Online Advertising
- Tues, Nov. 28 - Search Engine Optimization
- Tues, Dec. 05 - Content Marketing
- Tues, Dec. 12 - Revision and Exam Preparation
Will Trevor is the Faculty Program Director for Marketing in the School of Business and Technology at Excelsior College in Albany, New York, where he is responsible for overseeing and developing the college's marketing programs. Recently, Will was one of the first people in the USA to gain the new Professional Certified Marketer certification in digital marketing. He has a background in sales and marketing, where he filled several positions, encompassing both consumer-to-consumer and business-to-business markets and across a range of industries. His digital marketing experience spans both agency-side and marketing management roles, which have helped to inform his perspective on marketing from both a practitioner and an academic angle.
As a long-time member of the Chartered Institute of Marketing in the UK, he was recently honored to attain the designation of Chartered Marketer. Will has taught in higher education for many years and on both sides of the Atlantic: in the UK as a faculty member with the University of Essex Online, Leeds Beckett University, Leeds City College, and Askham Bryan College; and in the USA he has taught for Excelsior College. In 2013 Will was recognized for his qualifications and experience in the field of higher education and he became a Fellow of the Higher Education Academy.